Why a Passion Statement Beats an Elevator Pitch (and Why I Never Liked Elevators Anyway) By John Seraichyk, Founder & CEO, Browning Associates For decades, career experts have told professionals to perfect their elevator pitch. You know — that 30-second commercial you’re supposed to deliver between floors that tells an employer what you’ve done, what you can do, and what you might want to do next. It’s neat. It’s efficient. It’s…forgettable. Because let’s be honest — who even talks in elevators anymore? The Problem with the Elevator Pitch An elevator pitch is essentially your résumé in sentence form. It’s a list of skills, titles, and outcomes — what you’ve accomplished, not who you are . There’s nothing wrong with that. It’s useful, even necessary. But it’s not what moves people. It doesn’t stir emotion. It doesn’t make anyone say, “I need this person on my team.” That’s where a Passion Statement comes in. The Power of a Passion Statement A Passion Statement isn’t ...
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